Candidates for political office use paid endorsements via social media outlets without a clear understanding by the viewers that the “actors” are paid. In fact, the posts by these paid “actors” are often seen as a legitimate person, which can potentially skew public opinion based upon who has the most campaign money available.
Candidates must declare at an individual level, when a person or organization which hires for trade or financial gain, that the endorsement was paid.
Verbiage must be included per post, such as: “Paid Post by Cmte to Elect Jane Smith.”
When social media posts are made by hired actors, and not on their own fruition, the organization may be penalized financially per post and it shall be unlawful to be hired without reporting.